Huggg Consumer Gifting

Designed a mobile-first gifting MVP where the recipient chooses, so a busy person can send something thoughtful in under a minute, from the first workshop to a prototype tested with 20 users.

• B2C Gifting
• Research
• 0 to 1
• MVP

Role

Value: Senior Product Designer

Timeline

Value: Dec 2025 to Jun 2026

Platform

Value: Mobile-first Web

Key Result

Value: Half Checked Out in Under a Minute

50

Suffix: %

Checkout Under a Minute

80

Suffix: %

Within About 90s

20

Users Tested

5

Prototypes Compared

Huggg's gift of choice worked for companies, but consumers don't expect to send a choice. They expect to buy a present and send it, and most had never heard of Huggg.

• Senders expect to buy a present, not send a choice
• An unfamiliar brand had to earn trust in seconds
• Busy senders give a gift site seconds, not minutes
• No competitor designed for the moment after the gift is sent

I took it from discovery to a tested prototype, built around one promise: the other person chooses.

Bold: Discovery that aligned the team

through three workshops, a twelve-competitor teardown and an insights table linking every finding to a decision

Bold: A homepage that shows, not tells

, with a WhatsApp chat playing the gift from sender to recipient

Bold: A five-step send flow

with Apple Pay first, editing only when asked for, and a reward for the first gift

Bold: Tested with 20 users

across five prototypes, with timed checkouts and the biggest issue fixed before handover

Group: Senders

Understand the idea at a glance, then send a gift in five steps with Apple Pay first

Group: Recipients

Know from the first message that they get to choose, then pick one gift and add their own address

Group: Huggg team

A tested prototype, and a trail from every major decision back to a finding

Cta Heading: Read the complete case study

Research, strategy, solution details and reflections, from the first workshop to the final prototype.

Contact Line1: Designing something where the other person chooses?

Contact Line2: Let's design the system behind it.