Letify Lettings Platform — full case study

Designed the web and mobile apps for a lettings and renting platform that connects landlords and tenants directly, from early concepts through to final engineering hand-off.

Client: Letify

Category: Proptech

Designed the web and mobile apps for a lettings and renting platform that connects landlords and tenants directly, from early concepts through to final engineering hand-off.

Metric: Web, iOS & Android, end to end

Role: UX and UI Designer

Duration: 2018 to 2019

Only designer, alongside engineering and third parties

Letify set out to change how the lettings industry works by cutting out the hassle of high-street agents, connecting landlords and tenants directly through one transparent platform.

Landlords needed to list properties, set availability and get verified; tenants needed to search, rent and raise a fault from anywhere in a few clicks. Both sides needed tools that make their lives easier.

• The brief was a simple yet comprehensive platform serving both landlords and tenants.
• Web and mobile apps (iOS and Android) covering the journey end to end.
• Third-party services connected via APIs, both essentials (gas certificates, inventory) and on-demand (fault fixes, furniture).
• Transparency across the whole journey was the core promise.

As the only designer I worked from the brief and stakeholder input, translating concepts directly into flows and designs while balancing the needs of both user groups with technical feasibility.

• Landlords and tenants have very different jobs to be done on the same platform.
• Third-party services had to feel native to the experience, not bolted on.
• The designs had to communicate clearly across a wide range of devices and interfaces.
• Design guidelines and standards were needed to keep the product coherent as it grew.

Translated concepts into user flows, wireframes, mockups and prototypes across a wide range of devices, and established and promoted design guidelines, best practices and standards along the way.

The end-to-end design of the web and mobile dashboard applications for both sides of the platform, executed through every visual-design stage from concept to engineering hand-off. I also designed and coded the letify.com landing page in HTML, CSS and JS.

• User flows, wireframes, mockups and prototypes delivered across web, iOS and Android.
• Design guidelines, best practices and standards established and promoted.
• Every visual-design stage executed from concept to final hand-off.
• The letify.com landing page designed and coded by hand.

• A lettings platform designed end to end for both landlords and tenants.
• More designs, components and the full design system available on request.

As the only designer I was involved in every part of the design workflow, a genuine learning experience in working at a start-up from scratch and balancing the needs of stakeholders and users while keeping technical feasibility in view.

With more resource I would have run structured usability testing alongside the build rather than relying on stakeholder feedback loops.