Mirror eCommerce Website

Designed a responsive ecommerce website and new wordmark logo for an established clothing brand with 400+ physical stores expanding into online retail.

• Concept
• eCommerce
• Responsive Web
• Logo Design

Role

Value: UX and UI Designer

Tools

Value: Sketch and InVision

Platform

Value: Responsive Web

Key Result

Value: Usability Validated

400

Suffix: +

Physical Stores

5

Suffix: -Phase

UX Process

4

Key User Insights

3

Responsive Breakpoints

Mirror, a clothing brand with 400+ physical stores, needed to launch its first ecommerce channel, which required both a new wordmark logo and a fully responsive website built around online shopper expectations.

• No existing ecommerce or digital presence to build on
• Users needed detailed size guides to reduce purchase anxiety and returns
• Low-quality product imagery is a leading cause of fashion ecommerce abandonment
• Hidden checkout charges are the top driver of cart abandonment

I designed a wordmark logo and a fully responsive ecommerce website built around the four key user needs found in research.

Bold: Wordmark logo

balancing brand heritage with a clean, modern digital identity

Bold: Prominent size guides

Rest: on every product page to reduce purchase anxiety

Bold: Image-led layouts

with high-definition photography as the primary design element

Bold: Transparent checkout

Rest: with full cost breakdown before payment confirmation

Group: Shoppers

Clear size guides and transparent checkout building purchase confidence

Group: Brand

Modern wordmark extending the retail identity into a digital context

Group: Business

A new digital channel replicating the in-store experience online

Cta Heading: Read the complete case study

Competitive research, user interviews, logo design, wireframing, and usability testing.

Contact Line1: Launching an ecommerce product or taking a brand digital?

Contact Line2: Let's build the online experience your users expect.