Pan Am Booking Redesign

A concept brand and booking redesign for Pan Am's comeback: a word-mark logo grown from the original, and a responsive website for finding and booking flights.

• Concept
• Travel
• Booking
• Brand Design

Role

Value: UX and UI Designer

Tools

Value: Sketch and InVision

Platform

Value: Desktop & Mobile Web

Key Result

Value: Usability Validated

4

Key User Insights

5

Suffix: -Phase

UX Process

3

Lo-fi Wireframes

6

Hi-fi Screens

Pan Am, once the largest international carrier in the United States, plans a comeback three decades after its 1991 collapse, and needs a digital experience and brand to match.

• A 12 to 18 month window to launch alongside the new airline
• Flight search, booking and online check-in as the core digital flows
• A heritage brand needing a modern word-mark that keeps its essence alive
• Users frustrated by pricing and transparency on airline sites

I designed a word-mark logo drawn from the old one and a responsive booking experience shaped directly by user research, then iterated it through usability testing.

Bold: Word-mark logo

Rest: grown from the original into an elegant, contemporary form

Bold: Mobile-first responsive wireframes

Rest: for the finding and booking MVP

Bold: Research-led booking flow

Rest: with baggage info on results, miles, and emailed tickets

Bold: Tested and iterated

with a decluttered header, better filters and a reworked return-booking flow

Group: Travellers

Finding and booking a family holiday without the usual friction

Group: Brand

Impact: A modern word-mark that keeps the Pan Am essence alive

Group: Business

An MVP focused on booking, ready to extend to World-pass and check-in

Cta Heading: Read the complete case study

Competitive analysis, Mary's persona, mobile-first wireframes, the brand redesign, and usability iterations.

Contact Line1: Simplifying a complex booking experience?

Contact Line2: Let's design the flow that delights.