Services

Build

Launch something new

Subtitle: 0 → 1 MVP DESIGN | GREENFIELD PROJECTS

Full discovery-to-launch process for entirely new products. I validate assumptions early and build structured roadmaps so you invest in the right features from the start.

The value (ROI)

  • Launch 2× faster by building only what is essential.
  • Secure funding with a product that looks and feels like a Series A company from Day 1.
  • Avoid 'Feature Creep' that kills early-stage startups by sticking to a validated roadmap.

Typical deliverables

  • The Investor-Deck Prototype
  • The Core-Loop MVP
  • Validation Testing
  • User Feedback Session
  • Feature Prioritisation Workshop
  • Market Analysis Report

Process

  • Discover: User interviews, stakeholder workshops, competitive analysis, and market research.
  • Define: Problem framing, journey maps, personas, and design principles.
  • Design: Wireframes, prototypes, and design system foundations.
  • Validate: Usability testing and technical feasibility checks.
  • Deliver: Developer handoff, QA collaboration, and launch support.

Grow

Scale what works

Subtitle: SYSTEMS THAT GROW WITH YOU

Adding new features to an existing product while keeping the experience consistent. I build on existing patterns, create reusable design systems, and test with real users to ensure scalability.

The value (ROI)

  • Ship features 40% faster with a reusable component library.
  • Reduce churn by smoothing key workflow friction.
  • Onboard new team members in days, not weeks.

Typical deliverables

  • Design System Implementation
  • Complex Workflow Simplification
  • Navigation Restructuring
  • Component Library Audit
  • Scalability Assessment
  • Team Onboarding Guide

Process

  • Analyse: Review analytics, user feedback, and support data.
  • Consult: Align on scope, constraints, and success metrics.
  • Design: Extend existing patterns and design system.
  • Test: Prototype testing to avoid workflow disruption.
  • Ship: Phased rollout and adoption monitoring.

Fix

Fix the revenue blockers

Subtitle: FIND AND FIX WHAT'S BROKEN

Data-driven redesigns focused on the highest-impact issues. I audit, diagnose, and deliver targeted changes with measurable results, recovering lost revenue and reducing support load.

The value (ROI)

  • Recover lost revenue by fixing checkout and onboarding friction.
  • Decrease support tickets by clarifying confusing UI.
  • Get a prioritised roadmap so engineering stops wasting cycles.

Typical deliverables

  • Heuristic Analysis
  • Funnel Friction Analysis
  • Quick-Wins Roadmap
  • Competitor Benchmark Report
  • Accessibility Audit
  • Redesign Recommendations

Process

  • Audit: Heuristic evaluation, analytics review, usability testing.
  • Diagnose: Root cause analysis. Prioritise by impact and effort.
  • Redesign: Targeted changes on highest-impact issues.
  • Validate: A/B testing or moderated testing before full rollout.
  • Measure: Track key metrics post-launch against baseline.

Understand

Clarify the unknown

Subtitle: DE-RISKING DECISIONS WITH EVIDENCE

Focused 1 to 2 week engagements with user interviews, competitive analysis, and clear recommendations to inform your next product decision.

The value (ROI)

  • Reduce product risk by validating ideas before committing engineering resources.
  • Align stakeholders around a shared understanding of user needs.
  • Turn ambiguous problem spaces into clear, prioritised design directions.

Typical deliverables

  • User Research & Insight Deck
  • Opportunity Mapping
  • Strategic Design Recommendations
  • Journey Map & Personas
  • Stakeholder Alignment Workshop
  • Prioritisation Framework

Process

  • Scope: Define research questions and what decisions they inform.
  • Investigate: User interviews, contextual inquiry, surveys.
  • Synthesise: Affinity mapping and pattern identification.
  • Ideate: Translate insights into opportunity areas.
  • Present: Communicate findings with clear recommendations.

Adapt

How we work together

Subtitle: ENGAGEMENT MODELS

Whether you need someone embedded in your team for months, a focused sprint, or lightweight ongoing guidance, I adapt to how your team works best.

Embedded

  • Duration: 1 to 6 months
  • I join your team full-time as a contract designer. Daily stand-ups, Slack, the lot. Best for 0→1 builds and complex product work.

Sprint-based

  • Duration: 1 to 4 weeks
  • Fixed scope, fixed timeline. Ideal for UX audits, research sprints, or specific feature design.

Advisory

  • Duration: Ongoing
  • Lightweight, ongoing support: design reviews, hiring guidance, and strategic input for a few hours per week.