Letify

End to end design of the web and mobile dashboard based applications for a lettings and renting digital platform.

Project details

Letify is a lettings and renting digital platform which connects the landlord and tenants seamlessly. Letify is revolutionising the way the lettings industry work by cutting down the hassle of high street agents.

The project brief is to design a simple to use yet comprehensive platform which will connect the users. It must cater to the needs of both the landlords and tenants by giving them tools which make their life easier.

From listing the property to search property engine, from setting a landlord's availability to verifying users and from raising a fault in the property to getting it fixed from any part of the world on few clicks, the platform is transparent and comprehensive. The platform also connects different third party services via APIs. These services are both essentials (e.g. gas certificates, inventory, etc.) and on-demand (fix a fault, furniture, etc.)

Type

SaaS, Proptech

Role

UX/UI designer

Year

2018 - 2019

Project

Objective

Web and mobile apps (iOS and Android) to manage end to end letting and renting services

Target users

Landlords and tenants

Role

UX and UI Designer

Tools

Pen and paper, Sketch, Marvel and Zeplin

Highlights

  • Translated the concepts into user flows, wireframes, mockups and prototypes for a wide range of devices and interfaces that lead to intuitive user experiences and effectively communicate interaction and design ideas.
  • Collaborated with engineering and various third-parties to define and implement innovative solutions.
  • Executed all visual design stages from concept to final hand-off to engineering.
  • Established and promoted design guidelines, best practices and standards.
  • Designed the landing page as well as coded the website using HTML, CSS and JS - Letify.com
  • More designs, components, design system and demos available in person

Design process

Empathy

Market research

Competitive analysis

User interviews

Contextual enquiries

Define

Personas

Empathy maps

Problem statements

Ideate

Ideation

Sitemap

User flows

Wireframes

Prototype

Lo-fi prototypes

Hi-fi prototypes

Test

Usability testing

Affinity maps

Letify features video

Reflection

Being the only designer, I have thoroughly enjoyed the designing this product. This challenge has been truly a learning experience as I was involved in all parts of the design workflow.

It gave me an opportunity to work in a start-up from scratch. I gained good experience in balancing the needs of the stakeholders and users but also considering the technical feasibilty.
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