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Challenge
Letify is a lettings and renting digital platform which connects the landlord and tenants seamlessly. Letify is revolutionising the way the lettings industry work by cutting down the hassle of high street agents.
The project brief is to design a simple to use yet comprehensive platform which will connect the users. It must cater to the needs of both the landlords and tenants by giving them tools which make their life easier.
From listing the property to search property engine, from setting a landlord's availability to verifying users and from raising a fault in the property to getting it fixed from any part of the world on few clicks, the platform is transparent and comprehensive. The platform also connects different third party services via APIs. These services are both essentials (e.g. gas certificates, inventory, etc.) and on-demand (fix a fault, furniture, etc.)
The project brief is to design a simple to use yet comprehensive platform which will connect the users. It must cater to the needs of both the landlords and tenants by giving them tools which make their life easier.
From listing the property to search property engine, from setting a landlord's availability to verifying users and from raising a fault in the property to getting it fixed from any part of the world on few clicks, the platform is transparent and comprehensive. The platform also connects different third party services via APIs. These services are both essentials (e.g. gas certificates, inventory, etc.) and on-demand (fix a fault, furniture, etc.)
Project
Objective
Web and mobile apps (iOS and Android) to manage end to end letting and renting services
Target users
Landlords and tenants
Role
UX and UI Designer
Tools
Pen and paper, Sketch, Marvel and Zeplin
Website
Highlights
- Translated the concepts into user flows, wireframes, mockups and prototypes for a wide range of devices and interfaces that lead to intuitive user experiences and effectively communicate interaction and design ideas.
- Collaborated with engineering and various third-parties to define and implement innovative solutions.
- Executed all visual design stages from concept to final hand-off to engineering.
- Established and promoted design guidelines, best practices and standards.
- Designed the landing page as well as coded the website using HTML, CSS and JS - Letify.com
- More designs, components, design system and demos available in person
Design process
Empathy
Market research
Competitive analysis
User interviews
Contextual enquiries
Define
Personas
Empathy maps
Problem statements
Ideate
Ideation
Sitemap
User flows
Wireframes
Prototype
Lo-fi prototypes
Hi-fi prototypes
Test
Usability testing
Affinity maps
Letify features video
Reflection
Being the only designer, I have thoroughly enjoyed the designing this product. This challenge has been truly a learning experience as I was involved in all parts of the design workflow.
It gave me an opportunity to work in a start-up from scratch. I gained good experience in balancing the needs of the stakeholders and users but also considering the technical feasibilty.
It gave me an opportunity to work in a start-up from scratch. I gained good experience in balancing the needs of the stakeholders and users but also considering the technical feasibilty.
