Huggg

B2B platform to send gifts to employees and clients.

Summary

Led product design for a B2B SaaS gifting business, significantly increasing MAU and fostering a strong customer base with high retention. Managed product design for Huggg’s public sector, overseeing substantial annual turnover. Successfully pivoted the platform to support local authorities. Introduced licensing and gated features through a comprehensive user and buyer research project. Collaborated with cross-functional teams, automated operational tasks, and pioneered a first-principled product design approach for enhanced strategy alignment.

Type

B2B SaaS

Role

Product designer

Year

2021 - 2024

case study #1

Increased conversion and performance

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#1 The product was in red

We were performing well to direct and funnel the traffic through various channels to the B2B gifting platform. But, we noticed a sharp drop in product adoption and below expected conversion. This had a major impact on revenue.

The product was in red

Huggg’s marketing team was performing well to direct and funnel the traffic through various channels to the B2B gifting platform. But, we noticed a sharp drop in product adoption and below expected conversion. This had a major impact on revenue.

The product was in red

Huggg’s marketing team was performing well to direct and funnel the traffic through various channels to the B2B gifting platform. But, we noticed a sharp drop in product adoption and below expected conversion. This had a major impact on revenue.

The product was in red

Huggg’s marketing team was performing well to direct and funnel the traffic through various channels to the B2B gifting platform. But, we noticed a sharp drop in product adoption and below expected conversion. This had a major impact on revenue.